#14: From Hospitality to Roofing—Greta Bajrami

Summary

In this conversation, Greta Bajrami, CEO and founder of Golden Group Roofing and Rootless shares her unique journey from hospitality to the roofing industry. She discusses the challenges and triumphs of building her brand, the importance of customer service, and her commitment to mentoring women in construction. Greta emphasizes the need for transparency and education in the industry, as well as the significance of hiring passionate individuals who align with her vision. The conversation highlights the evolving landscape of construction and the opportunities for innovation and change.

Takeaways

• Greta transitioned from hospitality to roofing, driven by a desire to innovate.
• She emphasizes the importance of customer service in the construction industry.
• Reinvestment in the business is crucial for long-term success.

• Building relationships is key to success in the AEC industry.
• Hiring individuals who align with the company's vision is essential.
• Transparency and education are vital for changing industry perceptions.
• Greta's journey showcases the power of mentorship for women in trades.
• The construction industry is evolving with more young people and women entering.
• Success can be defined in many ways, and it's important to find your own path.

Greta's Bio

Greta Bajrami is the CEO and founder of Golden Group Roofing & Solar, Rootless Agency and Rootless, a tech platform focused on e-learning and consulting. A “Rootless” Entrepreneur, Greta migrated from Tirana, Albania, to the USA at age 9. 

While in college, she turned an inspiration into a multimillion-dollar brand, despite having no prior connections to construction. She revolutionized the industry by prioritizing quality, innovation, and customer experience, earning national recognition. 

Greta’s leadership in a male-dominated industry has made her a role model for entrepreneurs. She has been recognized by Worcester Business Journal’s 40 Under 40 (2017), Remodelers Magazine’s Big 50 (2019), Pro Remodeler’s 40 Under 40 (2021), and as a finalist for Female Roofer of the Year (2021). In 2023, she was awarded the EY Entrepreneur Of The Year® New England Award. Most recently, Boston Business Journal 40 under 40 class of 2024.

As a speaker, Greta inspires others with topics like “Success is a State of Mind” and “Overcoming the Failure Mindset.” She serves as the Vice President of the North East Roofing Contractor Association and is on the Foundation Board at Worcester State University.

Keywords

Greta Bajrami, Golden Group, roofing industry, entrepreneurship, women in construction, brand building, customer service, hiring, mentorship, construction innovation