PYG 85: Stay on message when it comes to what you care about

When it comes to personal branding, most people will remember the message not the photos or logo.

When you eat, breathe ,and live what you care about the most, people take notice. They'll think of your topic and then think of you.

When you stay on message,  you stay top of mind.

You don’t have to be featured in a major publication for people to understand what you’re passionate about. Your passion for what you do should ooze through you at home and at work whether you're delivering a talk on stage or making small talk with colleagues.

3 Ways to stay on message when it comes to what you care about?

1. Rant about what bothers you in the industry


2. Tell personal stories about what has happened to you in relation to your topic of expertise


3. Let your wider network know whenever you get the chance to speak or do formal media on your topic

If people don’t understand what you do, that’s a messaging problem you can fix. My program and others are designed to tackle that.

But if people don’t know what you’re passionate about, that’s on you.

Stay on message and they'll know what you're about - and they'll think of you when that topic comes up.