From Geologist to CEO: Christa Stephens' Unconventional Path to Digital Marketing Success

In this insightful conversation, Surayya interviews Christa Stephens, a seasoned marketer and entrepreneur. They tackle:

• Fearless Fund Controversy: The importance of supporting organizations that empower women of color entrepreneurs, and why claims of discrimination are unfounded.


• Entrepreneurial Journey: Krista's personal story as a woman of color in business, the challenges faced, and the resilience needed to succeed.


• Authenticity in Personal Branding: How to build a brand that reflects your true self and attracts your ideal clients.


• Career Pivots and Growth: Christa's diverse career path, from geology to digital marketing, and the lessons learned along the way.


• Building a Business: The power of intuition, aligning choices with values, setting boundaries, and developing effective processes.

This episode is packed with actionable tips and inspiration for entrepreneurs, especially women of color, navigating the challenges and triumphs of building a business. Christa's career story is a testament to the importance of experimentation, resilience, and continuous learning in achieving success in the digital marketing industry.

Chapters:

00:00 Introduction and Background

01:00 Pop Purpose: Fearless Fund Controversy

08:23 Tips for Entrepreneurs Facing Challenges

11:45 Resilience of Black Women in Entrepreneurship

16:21 Personal Background and Identity

25:34 Personal Branding and Authenticity

31:48 The Power of Storytelling and Authenticity

34:03 Choosing Geology and Following Intuition

34:24 Transitioning to Chemical Manufacturing

36:11 Finding Purpose in Yoga Instruction

42:52 Transitioning to Digital Marketing

53:31 Challenges in Building a Digital Marketing Business

Connect with Christa:

• https://www.linkedin.com/in/christastephens/


• Christa Stephens Co Marketing & Branding Services