0:00 – Intro 3:10 – Why “Truth Concepts”? 6:42 – Sensationalized News and Number Panic 19:00 – Overcoming the Fear of Utilizing Your Own Money 21:27 – Todd’s Passion for Financial Services 25:18 – Using Strategy to Uncover Truths 32:49 – Investments Don’t Hug 33:24 – Insuring Your Most Valuable Asset: You! 41:08 – Finding Peace of Mind 44:52 – The Safety in Whole Life Insurance 50:46 – Benefits of Truth Concepts Financial Software 57:52 – Conclusion Purpose with Mark Bertrang, Ep. #143 "Math tells the truth" Guest: Todd Langford, Truth Concepts Todd Langford is a believer in the truth. Many financial products sold in today's world revolve around gimmicks or hide behind words that seem less than the total truth. As the creator of the Truth Concepts™ software platform, Todd Langford spends his waking hours questioning the numbers and concepts used by the financial industry in communicating the reality of math. We don't live in a world where all of our decisions are made purely by math, but we do live in a world where math can determine our destiny. Forget “conventional wisdom” or what the latest financial magazine or infomercial might be pushing. Truth Concepts™ pulls back the curtain and shows us the reality of the math. It can compare financial strategies, to consult and answer specific financial questions, or to educate your about financial principles such as opportunity costs and the impact of taxes and fees. Truth Concepts™ is desktop software program that analyzes the impact of various financial choices. It includes over 20 multi-faceted functions – a suite of 16 calculators and additional tools and tables of historical information (such as tax rates). It lets you evaluate the effectiveness of limitless financial options.