Coffee Break – What’s in a name? Just a product or does it sing?

Many times, people become distracted by what a product is called and forget the need to focus upon what it might accomplish for them.  Some may deny themselves the benefits of liquid safe accumulation of cash along with the protection of their families because of the regulatory names of products.  The questions to ask is ‘what are the benefits to you and your family?” or “how will this product sing in your life?”  It’s not what in its name.  It’s what it can do for you.