S3.E13: The Age of Marketing - Part 3

Part 3 on the rise of marketing as a force in business and society - including the dangers of Promotional CSR. In the podcast, Prof. Dr Wayne Visser reads Chapter 4 from his book, The Age of Responsibility: CSR 2.0 and the New DNA of Business. Part 3 is broken into the following sections: 
- Hanging greenwashing out to dry
- The invisible hand of marketing
- From misdirection to redirection