Publishing for Professionals
Turn your big ideas into a published book - without the traditional publishing headaches or the costly mistakes that plague first-time authors.
Join multi-published author and ghostwriter Lynn "Elikqitie" Smargis of Unicorn Publishing Company as she pulls back the curtain on the world of modern publishing, showing professional speakers, executives, and thought leaders how to transform their expertise into compelling books that build their brand and legacy.
Have you been struggling with impostor syndrome, wondering if your story is worth telling? Overwhelmed by the sheer number of publishing options? Worried about investing thousands in a book that might never find its audience? Or are you concerned about maintaining your professional reputation while sharing personal stories? Tune in each week as Lynn tackles these fears head-on, providing practical solutions and proven strategies.
In a world where traditional publishers are increasingly selective, and self-publishing can feel like navigating a maze blindfolded, Publishing for Professionals offers a refreshing roadmap for busy professionals who know they have a book in them but don't know where to start. Lynn serves up straight talk and insider secrets each week, addressing the real challenges that keep those brilliant ideas trapped in notebooks or laptop folders.
Are you an?
*Executive or CEO with methodologies to share?
*Professional speaker ready to expand their reach?
*Consultant looking to scale their impact?
*Industry leader with valuable insights?
*Entrepreneur with an inspiring journey?
*Thought leader ready to cement their legacy?
Your story matters. Your experience has value. And with the proper guidance, your book can change lives - starting with yours. Tune into Publishing for Professionals and find out:
*Whether a ghostwriter is right for you (and how to find one who truly gets your voice)
*The truth about hybrid publishing
*How to create effective time-management strategies for executives who need to write
*The secret to structuring your book to resonate with your target audience
*Marketing techniques that work for thought leaders and executives
*The real costs of publishing - from editing to design to distribution
*Ways to leverage your book for speaking engagements, consulting opportunities, and brand-building
Whether you're a CEO sitting on a methodology that could revolutionize your industry, a speaker whose message needs to reach beyond the stage, or a leader ready to share your hard-won wisdom, each episode delivers actionable advice wrapped in engaging stories and a healthy dose of humor. Lynn "Elikqitie" Smargis also dives into the failures and missteps of publishing, so you don't have to learn the hard way.
This isn't just another "how to write" podcast. It's a comprehensive guide to navigating the entire publishing journey, from the first draft to the final marketing plan. Lynn will be your guide to walk you through self-publishing, the benefits of ghostwriting, what you need to know about editing your book, and how to configure and launch a book marketing plan so your book gets seen in front of the right audience.
No more wondering if your book will ever see the light of day. No more confusion about the next step in the process. No more worry about damaging your professional reputation with a sub-par publication. Publishing for Professionals gives you the blueprint for becoming a published author on your own terms, with your credibility intact and enhanced.
Subscribe now and join a community of ambitious professionals turning their expertise into powerful published works. Your readers are waiting, and your impact is needed.
Let's make your book happen!
- Update frequency
- every 7 days
- Average duration
- 24 minutes
- Episodes
- 30
- Years Active
- 2025
Top Four Book Marketing Mistakes to Avoid for New Authors
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How to Start Writing Your Rough Draft
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Avoid the Top Ten Mistakes First-Time Authors Make When Self-Publishing
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Does Book Size Really Matter?
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How to Use Podcasting to Boost Your Book
I'm joined by the insightful Virginia from Podcast Abundance to explore the dynamic intersection of podcasting and writing as powerful tools for building your brand and expanding your reach. Together…
How to Monetize Your Book with an Online Course
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Can a Ghostwriter Edit Your Book?
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What Does a Ghostwriter Charge?
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How to Use AI in Your Book Marketing with Travis I. Sivart
Join me for an exciting conversation with the prolific and talented author Travis I. Sivart. We delve into the groundbreaking intersection of AI and book marketing, exploring how authors can harness …
How to Create Lead Magnets with Your Book Content and AI
Dive into the transformative power of artificial intelligence in revolutionizing book marketing strategies. Are you ready to turn your book's content into compelling lead magnets? I'll guide you thro…
Book Marketing Strategies for Busy Executives
Let’s delve into the art of integrating book marketing into your already packed executive lifestyle. Join me as I share smart strategies to maximize your book's reach without overwhelming your schedu…
Turning Your Book Into a Leadership Coaching Tool
Welcome to this exciting episode where I guide you through transforming your book into a dynamic leadership coaching tool! Whether you're an aspiring author or already have a book, learn how to lever…
What is a Ghostwriter and When Should You Hire One?
Publishing for Professionals
Episode 18
What is a Ghostwriter and When Should You Hire One?
In this episode, we demystify the world of ghostwriting and explore when it makes sense to bring in profession…
The Challenges of Pitching a Traditional Publisher
Join me as I sit down with the inspiring John Graham, author of the award-winning book "Running as Fast as I Can." John candidly shares his remarkable journey from facing 200 rejections from traditio…
The Psychology of Thought Leadership: Why Publishing Matters
Publishing for Professionals
Episode 16
The Psychology of Thought Leadership: Why Publishing Matters
Delve with me into the psychology of thought leadership and the pivotal role of publishing. Join me a…
Should You Use AI Voiceover to Narrate Your Audiobook?
Today we're diving into the art of audiobook narration with the talented Trenton Bennett, a seasoned voiceover artist and audiobook narrator. Trenton shares his inspiring journey, starting with his t…
How to Research Your Market Niche Effectively
Today we're diving into part one of mastering niche market research for aspiring authors. This episode is packed with insights and strategies to help you understand your readers' demographics, assess…
What Is a Niche and Why is it So Important in Writing Your Book?
Today, we're embarking on an enlightening journey to transform your literary dreams into reality by focusing on your book's unique angle. We uncover the art of identifying your book's niche and how i…
Using Your Outline to Write Your Rough Draft: Part 2
Today, I'm thrilled to guide you on transforming your book outline into a captivating first draft. This episode is packed with practical strategies to conquer writer's block and breathe life into you…
The Importance of Staying On Brand for your Book
Today we're diving deep into the world of personal branding for authors with the incredible Brandon Birkmeyer. As a former advertising executive for Coca-Cola and Apple, Brandon brings over 22 years …