Trust & Transparency in Government & Public Sector Communications

A podcast for Government and public sector marketing professionals who want to level-up their digital marketing and social media knowledge, skills and strategic thinking.

Coming up in the show:

Why you must put trust at the centre of your digital communications strategy.

• Thank you for tuning in to this show which is all about how trust and transparency is the number one currency in the Digital Age.
•  I interview Sharon Campbell, Deputy Head of Communications at Trinity College Dublin. She tells me how they put reputation and public trust at the centre of their social media strategy, especially during COVID-19.

In social media news:

o  Instagram says it will show Stories and posts from health bodies more prominently in user feeds

o  LinkedIn launches Polls and virtual event features

o  Facebook introduces personalised avatars

• I share my top tool to engage in social listening to take the temperature of public opinion around your public sector or government agency