Public Sector Marketing Show
A podcast dedicated to digital marketing and social media insights for government and public sector pros. Interviews with marketing and communications leaders working in government and public life as well as social media news and top tools and apps wrapped up in the hosts own musings about digital transformation in government communications.
The Public Sector Marketing Show is hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute and author of Public Sector Marketing Pro. Barack Obama’s former chief of digital described the book “as the handbook he needed in the White House.”
Public Sector Marketing Institute offer accredited online training and coaching programmes that specialise in digital communications for public bodies and non-government organizations. They also host Europe’s only dedicated Public Sector Digital Marketing Summit.
Joanne Sweeney is a subject matter expert in digital marketing for government and advises organisations across the world. A former broadcast journalist, Joanne loves being back behind the mic asking the questions and offering her own views.
She works for Google and has spoken at Facebook, advises MEPs in the European Parliament and has spoken on digital citizenship at Twitter HQ in San Francisco.
Joanne is a two-time author and her latest title was named in the best PR Book of 2020 list by Book Authority and it was also a finalist in Best Business Book category at the 2020 UK Business Book Awards.
Find out more at https://publicsectormarketingpros.com/.
- Update frequency
- every 7 days
- Average duration
- 34 minutes
- Episodes
- 111
- Years Active
- 2020 - 2024
AI in Action: Transforming Communication in Local Government
In this enlightening episode, we dive deep into the transformative role of AI in local government communications. Join me as Iconverse with an industry expert, Michelle Bono, a member of the City-Cou…
The AI Era: Exploring Ethics, Policy, and the Future of Work
The rapid evolution of artificial intelligence (AI) has captured the world's attention, and with good reason. Once a niche topic in academic circles, AI is now at the forefront of technological innov…
New Digital Marketing Apprenticeship Program Launched in Ireland
Exciting news from the digital marketing world! Ireland has
just launched its first national Digital Marketing Apprenticeship Program, a
major milestone in the country's education and training landscap…
The Important Role of Media to Safeguard Democracy
Hello and welcome to Season 6 and Episode 104 of the Public Sector Marketing Show.
In today’s episode I’m getting serious. Serious about the disruption of mainstream media, attacks on journalists and…
How to Master Workplace Wellbeing in the Remote Working Age
Hello and welcome to Season 6 and Episode 103 of the Public Sector Marketing Show.
In today’s episode I’m asking the questions:
- Are we better off at work now than before the pandemic?
- What is workplace…
The New Rules of PR in 2024
Hello and welcome to Season 6 and Episode 102 of the Public Sector Marketing Show.
The rules of PR and marketing are changing so fast, faster than we can say transformation.
But in today’s show I wan…
Social Responsibility & Influencer Marketing Ethics
Hello and welcome to Season 6 and Episode 101 of the Public Sector Marketing Show.
In a recent episode I talked about the value and power of influencer marketing in 2024.
But in today’s show I’m goin…
Celebrating 100 Episodes
Hello and welcome to Episode 100 of the Public Sector Marketing Show!
It's Episode 100, and we're celebrating in a big way!
Andy Lambert of Adobe Express joins us as we explore AI's impact on social m…
Influencer Marketing Trends 2024
Hello and welcome to Season 6 and Episode 99 of the Public Sector Marketing Show.
The influencer marketing industry is worth over €21 billion euro and growing.
For anyone scoffing at this sector, you…
How to Manage the Threat of Deep-Fake in Public Sector
Hello and welcome to Season 6 and Episode 98 of the Public Sector Marketing Show.
I love the Internet and how it has democratised the voice of citizens, the world of work and media. However, it has s…
The Future of Jobs Report: Where now for marketers?
Hello and welcome to Season 6 and Episode 97 of the Public Sector Marketing Show.
The World Economic Forum has published its Future of Jobs Report.
They say technology is driving the current transfor…
TikTok Trends for 2024
Hello and welcome to Season 6 and Episode 96 of the Public Sector Marketing Show.
Are you surprised I’m talking about TikTok again?
No, don’t be.
They recently released their 2024 TikTok Trends report…
AI Communications Use Policy for Public Sector
Hello and welcome to Season 6 and Episode 95 of the Public Sector Marketing Show.
2024 is the year of AI isn’t it?
If 2023 was the year ChatGPT went mainstream, 2024 will be year of adaptation to this…
Social Media SEO. What you need to know.
Hello and welcome to Season 6 and Episode 94 of the Public Sector Marketing Show.
Seasoned marketing and communications pros know all about SEO – search engine optimisation. But 2024 is the year that…
X, Elon Musk’s First Irish Interview and the Impending Election Season
Hello and welcome to Season 6 and Episode 93 of the Public Sector Marketing Show.
We are sauntering into 2024 and the world is not becoming any friendlier.
It’s also Election Season and with that wil…
How to Communicate Sustainable Best Practice Effectively
COP28, the United Nations Climate Change conference, recently took place in Dubai.
COP28 stands for the 28th meeting of the Conference of the Parties (COP) and it was attended by 70,000 delegates incl…
Public Sector Marketing Trends 2024
Hello, Happy New Year and welcome to Episode 91 of the Public Sector Marketing Show.
A new year and a new blank sheet, right?
What does your public sector marketing plan look like for the 2024?
Well, I…
Our Year in Review
Hello and welcome to Episode 90 of the Public Sector Marketing Show.
Can you believe 2023 is drawing to a close?
What a year. What a year.
Personally, it’s been really great.
Professionally, it’s been…
The Christmas Special
Hello and welcome to Episode 89 of the Public Sector Marketing Show.
It’s time for our Christmas Special! 🤶
The jingle bells are ringing, and my nerves are jangling! I am ready for my festive break.
…
A Masterclass in Mobile Video Strategy
In this episode I’m giving you a masterclass in mobile video strategy to take your public sector marketing to a new level.
In 2023 people are watching, on average, 17 hours of online video per week. T…