When your job is social media... - with Ben Caldwell

In this episode, Australian hosts Jason and Joelle chat with Ben Caldwell, communications coordinator for Rangitīkei District Council. He shares his approach to creating a personality for a local government social media account ("Ben from Comms"), and the value that an engaging social media presence can provide to local government. He talks about the types of psychosocial hazards he experiences in his social media work, and shares suggested strategies for individuals and employers to better protect people who work in social media.