The Role of Earned Media in Digital Marketing, Featuring Eric Schwartzman, Digital Marketing Consultant, Author

Moderated by Shaun Saunders, Founder, Graffiti Creative Group, PRSA-SV Board Member

Eric Schwartzman is a digital marketing consultant and author of The Digital Pivot: Secrets of Online Marketing and Social Marketing to the Business Customer. His new book explains what successful digital marketers do differently. Join us as he explores the accelerated shift from analog to digital business and explains:

• How PR fits into the digital business landscape
• How to pivot to digital marketing in four easy steps so you can earn more and work less
• Essential digital comms skills clients need most and how PR can help companies compete online