Why Healthcare Innovation Must Serve Both Sides of Care

How Top Healthcare Tech Companies Are Doubling Growth Through Caregiver Integration
Healthcare tech founders: are you tapping into the $347B caregiver market opportunity?
While most companies focus solely on patient solutions, industry leaders are seeing 2-3x faster growth by integrating caregiver support into their strategies.
🎧 In this episode, we sit down with Gil Bashe from FINN Partners and Stacy Harris from Mocingbird to discuss how successful healthcare tech companies are scaling through strategic caregiver integration.
What you'll learn:
🔑 Why the caregiver ecosystem is crucial for sustainable growth
🔑 How to reduce sales cycles by 40% through caregiver engagement
🔑 Strategies for integrating caregiver support into existing products
🔑 Ways to achieve 2.4x increase in annual recurring revenue
🔑 Methods to reduce customer churn by 67%
🔑 Framework for implementing a 90-day caregiver integration pilot
🔑 Tactics for building advocacy through caregiver support networks
This episode is essential for healthcare tech founders looking to scale their impact and revenue through strategic market expansion.
🎙️ Listen to the full episode on Apple Podcasts, Spotify, or your favorite platform.Ready to rethink your growth strategy? 
Tune in to learn how serving the entire care ecosystem can multiply your market potential.
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Episode Timeline:00:03:04 - Caregiving and technology integration.
00:06:57 - Caregiving complexities and solutions.
00:10:09 - Caregiver support for patient care.
00:12:55 - Caregiver support alongside patient care.
00:18:07 - Clinicians' re-credentialing challenges.
00:21:13 - Clinician burnout and education.
00:25:35 - Traditional learning in healthcare.
00:29:28 - Human element in healthcare technology.
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