How to Break the 147-Day Sales Cycle for Women-Led Startups

"I'm stuck in my 147th meeting with decision-makers who keep saying 'just one more'..."Sound familiar? In this week's episode, I dive into the hidden barriers facing women-led healthcare innovations and why solutions that could save lives get trapped in procurement purgatory.Episode Highlights:The Hidden Barriers in Women's Health Innovation

• Less than 3% of venture capital funding goes to women-owned businesses
• Women-led companies generate 35% higher ROI and 12% higher revenue than male counterparts
• Sabrina introduces the three Gatekeeper Myths from her TEDx talk that hold women founders back

The Mental Moat

• How self-doubt affects even accomplished healthcare professionals
• Why your unique perspective is actually your greatest strength
• Success story: How reframing personal experience as expertise led to partnerships with three major health systems

The Perception Drawbridge

• The perfectionism trap that high-achieving women often fall into
• Why "doing it all yourself" leads to overwhelm and stalled growth
• Practical approaches to strategic delegation, automation, and elimination of non-essential tasks

The City Watch

• The shocking statistic: less than 2% of medical research funding goes to pregnancy, childbirth, and female reproductive health
• How historical exclusion of women from clinical trials (pre-1993) continues to impact innovation today
• Recent progress: Nearly $1 billion in new investments announced at the White House Conference on Women's Health Research

Building Your Breakthrough Strategy

• Four proven approaches that successful women founders are using right now
• How one founder cut her sales cycle from 147 days to just 45 days
• The rise of FemTech and new opportunities across the women's health spectrum

The HealthTech Showdown Opportunity

• Why Sabrina created this monthly virtual event specifically for healthcare innovators
• What to expect at the March 27th event focused on women's health solutions
• How to connect directly with health system leaders, investors, and successful founders

Resources Mentioned:

• HealthTech Showdown (March 27th, 11am EST): Register at HealthTechShowdown.com
• Sabrina's TEDx Talk "The 3% Problem: Why Women-Led Healthcare Innovation is So Hard": Watch at PulsePointPath.com/TEDx
• "Funding Her Future" Interview Series: Watch on YouTube

Connect with Sabrina:

• LinkedIn: Sabrina Runbeck
• Website: PulsePointPath.com

This episode was recorded as part of Sabrina's ongoing commitment to supporting women founders in healthcare innovation. If you found this valuable, please share with a founder who needs to hear it.
Episode Timeline:00:01:18 - Challenges in Healthcare Innovation00:02:38 - Barriers for Women's Health Innovations00:04:47 - Myth #1: The Mental Mode...