55: Is What You Love to Coach About Marketable?

This episode is part of the On Air Coaching series where I coach coaches while on the air.

What follows is a transcript of our conversation.

Rhonda: I'm so excited to be talking to a young woman who has so much to offer and she's here to talk to me about her coaching niche and target audience. I know you're going to get great value from listening.

Welcome Alexia Mellor! Alexia, I would love it if you would tell everyone a little bit about what led you to this moment where we're having this conversation and that can be anything about your background.

Alexia: Sounds good. Well first of all, thank you so much for having me here. It's such an honor and a privilege to be able to share the space with you. So thank you so much Rhonda.

So I have a bit of an eclectic background I think career wise and life wise, that has taken me on lots of lovely detours that's led to this point. But I recently finished my PhD where I was looking at the potential of participatory art practices — where you're working with people not necessarily making objects to look at.

We actually start to deal with some really complex issues like climate change, how do we make something that seems rather abstract and really large, more accessible to the individual and create spaces for them to start to take action for themselves. And that kind of led me to this moment where I was really kind of questioning what is it that I want to be doing next.

And at the same time I have also been a practicing Tarot reader for about 15 years and I had one of those kind of dark night of the soul moments where I just kind of questioned everything that I was doing.

And a lovely friend of mine who I have done readings for about five, six years said to me, have you ever thought of being a coach? And I thought, no, and you know, I can't do that. Like, what are you talking about? And she said, yeah, your readings are a lot more like coaching sessions in that you are helping me to think differently about the issues that I'm facing. You're giving me practical things to do to take away and I get so much value out of having a reading with you.

And that kind of sparked a little thought like, huh, okay, maybe this is a possibility. And she actually dared me that she was going to find 10 people for me to do these readings for. I took her up on it because I didn't think that she would find 10 people. And she did. And every single reading was just mind blowing like magic. And I thought, okay, there's something to this.

One of the people that I did a reading for actually contacted me about working together with me and I decided I'm going to put together a program. Really the aim was to help this one individual. Initially she worked through the issues that she was facing around career stuff.

And I ended up kind of creating this model that draws upon my intuitive work, my academic background and my art practice that I call Intuitive Wayfinding, which is essentially a process that walks you through really getting in touch with the deeper whys of what it is that you wan

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

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