47: 5 Rules to Write Better Copy for Your Coaching Business

Today I am diving into the 8th episode in the series called Client Winning Coaching Websites.

Writing smart copy is both an art and science. You’ll be amazed how using these rules will turn you into a significantly better writer. And, you will attract and enroll more coaching clients because your communication speaks to the heart of your ideal clients.

If you want support to write powerful copy for your coaching business, let’s talk. Fill out the questionnaire on my Work with Rhonda page of my website and I’ll be in touch quickly.

I wished I'd had a list of copywriting tips back in the day when I started my coaching business. These rules apply to your:

• benefit statements
• titles, subject lines, headings
• web copy
• emails
• freebies
• blogs
• show notes for your podcast episodes
• social posts

Copy that’s written with these 5 Rules will be evocative and action inspiring. 

Get Your Special Download of the 5 Rules

Go to the Show Notes for this episode of Prosperous Coach Podcast to get your copy of the special download with all of these copywriting tips and tools. 

Get it. Print it out. Keep it next to your desk so that —whenever you write — you’ll apply and ultimately integrate these tools into your writing.

One Copywriting Rule to Rule Them All

Write to attract attention and keep your readers interested. 

We live in times where people read a lot less than they used to. So you can't write the way you used to when you were in school.

Many of the academic rules of writing that you learned in school will not at all help you attract and keep attention these days. Learning how to write compelling copy is partially an unlearning of some of those old rules. 

Rule #1 - Specificity Attracts

Specific words and concepts are more attention getting than broad, sweeping, vague or abstract words and concepts. 

What I see a lot with coaches is they haven't yet niched and drilled down their target audience to a narrow, viable target audience. They want to cover all the bases. They want to write in a way that won't turn off someone.

But trying to turn on everyone means you won’t turn on anyone.

When you target a unique audience, you discover their psychographics through market research. https://prosperouscoach.com/22 You come away with valuable information —specific words and spoken phrases — that drive your target audience to action.

Then use those keywords and phrases in your content. That helps you to boost search engine optimization (SEO).

If you write any kind of copy, I don't care whether it's a social post or it's a blog or its copy on your website, go through it and replace the broad, vague, and abstract words with specifics that are highly relevant to your audience as it relates to your niche.

Rule #2 - Less is More

Writing well is always about making choices. 

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.