Book Marketing Shenanigans: Can Kickstarter Actually Work?

Can Kickstarter actually help you market your book, or is it just a time-consuming gimmick wrapped in fancy rewards? In this episode of Pros Talking Prose, Stacey Smekofske and Troy Lambert wade into the wild world of book marketing to unpack what Kickstarter really offers authors.

They discuss:

    The real definition of marketing (and why most authors hate it)

    Whether Kickstarter is a marketing tool, a funding platform, or both

    What kind of authors and books are a good fit for Kickstarter

    Why ad campaigns and email lists still matter (even with a killer Kickstarter page)

    The dangers of cookie-cutter strategies and comparison traps

From plushie rewards to print runs in Canada, this episode is packed with real talk, insider tips, and the occasional publishing rant.

Resources, tools, and recommended experts are in the description below!

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💬 Got questions or Kickstarter horror stories? Drop them in the comments—we might feature them in a future episode!

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