Ep 62 | The Opportunistic PM Mindset of Marc Cunningham

We talk a lot about a near future where property managers get to focus on more meaningful work, instead of getting bogged down in the never-ending tasks of managing doors.  But some property managers are already there.

In this episode of Property Management Frame Breakers, Marc Cunningham joins Vendoroo's Chief Evangelist, Pablo Gonzalez, to unpack the mindset shift that took him from a hands-on operator to the strategic CEO of a 1200-door company.

This isn't about hustle. It’s about opportunism, leverage, and the counter-intuitive strategies that create real scale.

You'll learn:

🧠 The "Mini-Storage Epiphany" and how to trade low-value tasks for high-leverage growth
🚀 Why being "opportunistic, not goal-oriented" is the secret to agile scaling
🎥 How to build a zero-cost marketing machine with imperfect action (and a 13-year-old cameraman)
💥 The contrarian strategy for turning industry regulations into your personal monopoly

Mark’s philosophy is simple: “You don't get big and successful and then start doing this stuff. You start doing this stuff, and that's what gets you the success.”

🎧 Listen now to learn how to stop firefighting, create strategic space, and finally lead your business like a true CEO.

🌟 Stay Connected with Us:

🤝 Connect with Marc Cunningham on LinkedIn
🎙️ Connect with Pablo Gonzalez on LinkedIn
📬Subscribe to Vendoroo's Weekly Newsletter
💼 Follow Vendoroo on LinkedIn
🌐 Visit Vendoroo's Website

Chapters:

07:10 The True Role of a CEO
10:05 The "Mini-Storage" Epiphany Moment
13:30 Hiring as an Investment, Not a Cost
16:45 Company Snapshot: The Grace Management Structure
20:18 Learning from Outside the Industry
26:30 Origin of Education-Based Marketing (The Swimming Pool Guy)
31:10 A CEO's Daily Routine
34:05 Overcoming the Guilt of "White Space"
41:25 Action Over Perfection: Starting Video Marketing
47:00 The Shift to Serving the PM Industry
50:15 The "Monopoly" Strategy
57:40 AI as an Opportunity, Not a Threat (The Fax Machine Analogy)