BONUS: Branding Beyond Your Logo - Some Not So Self-Evident Truths

We're approaching the end of Season 1, but not before a jam-packed episode on creativity and collaborations to help amplify your food business. This bonus clip covers important considerations for your brand's visual identity, including who can help and when to drop the big bucks:

Whether working with a firm or independent designer, ask them in advance about:

• Their project discovery process
•  In addition to logo, which visual branding pieces they provide (e.g. style guide)

And, remember:

• Logo ≠ brand identity
• Take time to get to know your customer well before dumping a lot of money into version 1 of your logo
• Check out a designer's portfolio before reaching out to them: if you don't like what you see, move on

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