Know Your Marketing Numbers

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The "Profitable Painter Podcast: Knowing Your Marketing Numbers" provides listeners with an in-depth understanding of vital marketing metrics in the painting business. The podcast explores foundational concepts like Marketing ROI and Customer Acquisition Cost (CAC), providing explanations, calculation methods, and benchmarks for what is considered a good ROI and CAC in the industry. The episode further dives into strategic ways to optimize and use customer deposits to cover CAC and fund customer acquisition.

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