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From Brushes to Brand: Building a Scalable Painting Business

Author
Daniel Honan, CPA
Published
Fri 11 Jul 2025
Episode Link
None

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In this value-packed episode, host Daniel Honan sits down with Micah McLain, founder of Search Quick Grow, to share actionable strategies for painting contractors looking to grow their businesses profitably.

Key Takeaways You'll Learn:

  • The power of niching down and why trying to do everything often leads to failure
  • How to calculate your true market potential (most contractors are leaving money on the table!)
  • Branding lessons from Apple and Nike that apply to your painting business
  • When it actually makes sense to add new services or locations
  • Simple but powerful customer experience upgrades that drive referrals

Micah shares his unique journey from growing up in a painting family to military service and eventually building a successful marketing agency focused exclusively on home service businesses. His insights come from real-world experience helping hundreds of contractors scale their operations.

Pro Tip: "Master one service line before diversifying. Optimization beats expansion every time when you're building a sustainable business."

BONUS: Want to stop overpaying in taxes?
Join our free webinar: “Making More Money and Saving on Taxes: Bookkeeping for Painters)” happening August 5th.
Save your spot here: http://bookkeepingforpainters.com/webinar

I want to personally invite you to something special happening on September 9th at 12 p.m. Eastern, 9 a.m. Pacific."

I’m hosting the official launch of my brand-new book, Profitable Painter. During this live event, I’ll walk you through 3 powerful frameworks from the book that I’ve used to help over 400 painting businesses scale profitably to $3 million and beyond.

Reserve your spot now at ProfitablePainterCPA.com/webinar


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