Profit First Insights: Jon Norton Shares His Financial Journey

This week, we’re joined by Jon Norton, founder of Barefoot Accounting and certified Profit First Professional, who shares his unconventional path from musician and driving instructor to trusted advisor helping businesses take control of their cash flow.

In this insightful episode, Jon explains how he applies Profit First principles in a variety of business settings — focusing on clarity, simplicity, and long-term sustainability. He reveals how allocating funds intentionally and creating financial buffers allows clients to manage uncertainty without stress or confusion.

Jon’s approach is all about meeting clients where they are, easing them into financial transformation without overwhelm. His story shows that it’s not just about understanding the numbers — it’s about changing habits, reducing anxiety, and building a business that truly works for you.

Key Takeaways:

• Jon’s journey from creative careers to founding Barefoot Accounting.
• Why simplified financial models are more effective for real business results.
• How Profit First creates buffers and breathing room for business owners.
• The power of gradual implementation — and how to ease clients into change.
• Financial clarity as a tool for reducing stress and increasing confidence.
• Why sustainable profit starts with habit-building, not just spreadsheets.

This episode is a must-listen for accountants, bookkeepers, and advisors looking to help clients thrive — and simplify their own business too.

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