06 - From Transactions to Trust: Metrics and Strategies for Community-Driven Growth with Breanna Greenberg

Breanna Greenberg is a seasoned marketing leader passionate about helping brands foster deeper connections with their customers. With extensive experience supporting purpose-driven businesses, Breanna shares how brands can build community, align with their values, and drive measurable impact.

Learn about:

• Redefining Relationships (1:55) – Moving beyond transactions to build lasting connections with customers
• Purpose Meets Action (6:34) – Balancing mission with business realities to create authentic impact
• Crafting Brand Moments (11:12) – The art of creating experiences that resonate with values-driven consumers
• Metrics that Matter (18:27) – Key indicators of brand success, including branded search volume and purchase share
• Sustaining Loyalty (22:45) – Strategies for keeping customers engaged and committed to your mission

This episode dives into actionable strategies for brands aiming to make a meaningful difference while achieving sustainable growth.

Breanna Greenberg on LinkedIn: https://www.linkedin.com/in/breannagreenberg/

Stratia Skincare: https://www.stratiaskin.com/