04 - From Influence to Impact: Building a Purpose-Driven Brand with Alexandra Vailas

Alexandra Vailas, Senior VP of Creative and Community at DYPER, leads the sustainable diaper brand’s mission to reduce landfill waste with innovative solutions for eco-conscious families. Leveraging a unique background as a brand influencer and consultant, Alexandra has transformed DYPER’s approach to diapering, emphasizing authenticity and impact in a crowded market.

In this episode, Alexandra shares her journey from influencer to senior executive, building a purpose-driven brand and balancing sustainability with business growth. Learn from:

• Alexandra’s Eclectic Career Path (1:48) - From PR and influencer marketing to leading DYPER’s community strategy
• Mission-Driven Marketing (17:45) - Navigating the challenge of connecting purpose with consumer needs without shaming or fear tactics
• Innovating the Diaper Industry (20:24) - Developing compostable diapering services to tackle waste with convenience for parents
• Building Consumer Trust (22:40) - Using independent testing and certifications to establish transparency and credibility
• Balancing Purpose with Profit (27:46) - Growing customer lifetime value while staying true to DYPER’s mission

Find Alexandra on LinkedIn: https://www.linkedin.com/in/alexandra-vailas/

Learn more about DYPER: https://dyper.com