02 - Crafting a Sustainable Product for Better Sleep with Kathrin Hamm of Bearaby

Dr. Kathrin Hamm is the founder and CEO of Bearaby, an award-winning sleep-wellness company known for its signature patented knitted weighted blankets. Bearaby was named one of America’s fastest-growing Companies by Inc. 5000 in 2022 and has won multiple design and innovation awards, including the Red Dot Design Award and Fast Company’s Innovation by Design Award.

In this episode, Kathrin shares her journey to growing a sustainable-product brand as a bootstrapped, purpose-driven business. Learn from:

• Kathrin's Entrepreneurial Beginnings (1:50) - helping to build a college in Afghanistan and serve underrepresented female entrepreneurs
• The Weighted Blanket Discovery (6:09) - How a personal struggle with insomnia led to a new product innovation
• Crowdfunding Success (12:02) - The surprising Kickstarter campaign that confirmed product-market fit
• Grassroots Marketing  (18:04) - Creating micro-moments of surprise to build brand awareness
• Commitment to Sustainability (22:30) - How the brand is maintaining its commitment to craftsmanship and organic materials, and bringing consumer transparency to the product supply chain

Find Kathrin on LinkedIn: https://www.linkedin.com/in/kathrinhamm1/

Learn more about Bearaby: https://bearaby.com/