151 - Brian Carpenter - Build an Empire in a Small Market

Brian Carpenter is the Vice President of Mark Carpenter Plumbing, Heating, and Air in Clovis, New Mexico. The combined statistical area they serve is less than 70,000 - and yet they’re thriving and enjoying strong growth. How do they do it? Brian is a very smart guy with great experience. In this episode Brian talks about:

• How Brian Carpenter joined our industry as an adult, without trade experience
• About Mark Carpenter Plumbing, Heating, and Air
• Adding new vertical markets
• Changing the service mix
• Finding and keeping good people
• Considerations of geographical  expansion
• The challenges of a small market
• The benefits of trade shows
• Advice