#9 Rachel Whitworth - Hello Good World: How to Clarify Your Values Hierarchy, Empathetic Organizations, & Communicating Your Purpose

In this episode of Products With Purpose, Eli spoke with Rachel Whitworth, Founder of Hello Good World

Hello Good World is an eCommerce platform and rating system that helps brands by magnifying their ability to allow consumers to make conscious decisions through the United Nations Sustainable Development Goals to drive a better tomorrow.

After years of dedicating her career to marketing impact-led businesses, Rachel has embarked on a new journey into the tech space to provide even better and more easily accessible opportunities for early-stage social entrepreneurs to thrive. The technologies they are building are paving the way for consumers to build trust with brands' ethical, sustainable, and cause-driven activities.

Some of the highlights from this episode:

• The rising trend of choosing an empathetic organization over money-driven organizations
• The importance of understanding your values
• The process and outcome of doing a values exercise
• How building your confidence drives you to great opportunities and success
• Tips on communicating your purpose to your market

-Relevant Links-

• Rachel's LinkedIn
• Hello Good World

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