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#69 Rajamanohar Somasundaram - Aquaconnect: Transforming Rural Communities by Optimizing Aquaculture

Author
Eli Harrell
Published
Wed 08 Mar 2023
Episode Link
None

In this episode of Products With Purpose, Eli spoke with Rajamanohar (Raj) Somasundaram CEO and co-founder of Aquaconnect

Raj, an IITK Alumnus has been recognized at the World Economic Forum as one of the 'Young Global Leaders-2012' and became a ‘TED Fellow in 2009’ for his exceptional leadership and contribution to emerging markets in “Mobile4Good” initiatives. He was also featured as part of the '40 UNDER 40 Ecosapiens' list by The New Indian Express for promoting sustainable aquaculture practices in India.

Aquaconnect is a full-stack aquaculture technology platform. Around 5 million rural farmers in coastal communities depend on shrimp & fish aquaculture, where traditional farming practices prevent them from achieving production efficiency and disease prediction.

Some of the highlights from this episode:

  • How technology can be leveraged to optimize the food value chain, especially in regions with fragmented landholdings
  • By adopting technology on farms, we can improve the sustainability of protein production, especially in aquaculture
  • How Aquaconnect enables farmers with advisory, inputs, market linkages, and finance
  • The need to integrate solutions with the entire value chain
  • How bringing transparency to the agro value chain leads to better data-driven decisions
  • How Aquaconnect is reducing capital costs by 45% for farmers

Make sure to stay until the end to hear Raj’s book recommendation, and something forward-looking that he’s optimistic about right now!

We hope you love this episode! If you do, please take time to share this with someone you think would be inspired by it!

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