#54 Tim Jones - Grow Good: Are You Ready to Go B-Corp?

In this episode of Products With Purpose, Eli spoke with Tim Jones CEO of Grow Good

Grow Good specializes in helping teams navigate the B Corp Assessment and get their certification more easily and quickly.

Tim is New Zealand’s 1st qualified B Consultant having successfully completed the training program run by B Lab ANZ.

To date, he has helped close to 100 companies from around the world successfully navigate the B Corp Impact Assessment and is working with new businesses every month to take them through the process.

Some of the highlights from this episode:

• B Corp’s assessment or verification process
• What is an Authenticity Gap?
• Balancing Purpose and Profit
• Avoiding Greenwashing, Purpose washing, and Green Hushing
• Bring your team to the B Corp journey

-Relevant Links-

• Tim's LinkedIn
• Grow Good

-Episode’s Recommended Read-

• Count of Monte Cristo by Alexander Dumas
• Longpath: Becoming the Great Ancestors Our Future Needs by Ari Wallach

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