#34 Luke Faccini - Sponge: Humming Teams Let You Own Your Market and Achieve Your Purpose

In this episode of Products With Purpose, Eli spoke with Luke Faccini, Brand Storyteller and Chief Do-Gooder of Sponge

Sponge is a full-service branding team with a digital tilt, that loves helping good businesses do more good in the world, and create healthier profits.

Sponge evolved massively and obtained B Corp certification in Jan 2017. Luke is a firm believer that business can and should be a force for good.

Luke’s purpose is to “Help all brands be good for the world.” By all means necessary! Including a book, an online program and software, and helping to grow the GoodNorth good business community.

Some of the highlights from this episode:

• Luke’s book recommendations changed his life path
• Shifting from “humans are headaches” to becoming a human-centric leader
• How Luke went from skeptic to massive advocate of being a B Corp
• How a 3rd generation company went from stagnant to explosive by clarifying what they stand for
• Humming Teams: a sneak peek at Sponge’s upcoming tech product

-Relevant Links-

• Luke’s LinkedIn 
• Luke's Personal Website
• Sponge

-Episode’s Reading Recommendation-

Unleash the Giant Within by Tony Robbins

Infinite Game by Simon Sinnek

Becoming Supernatural by Joe Dispenza

A New Earth: Awakening to Your Life’s Purpose by Eckhart Tolle

The Four Agreements: A Practical Guide to Personal Freedom by Don Miguel Ruiz

The Values-Driven Organization: Unleashing Human Potential for Performance and Profit by Richard Barrett

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