#32 Lily Dempster - One Small Step: Can You And I Affect Climate Change? What Would It Take to Change Behavior on a Global Scale?

In this episode of Products With Purpose, Eli spoke with Lily Dempster,  Founder and CEO of One Small Step

One Small Step is a social enterprise that uses technology and behavioral science to make it easy and rewarding for people to successfully adopt greener habits and reduce their carbon emissions.

Their vision is to harness the best aspects of humanity to help avert the climate crisis and secure an environmentally-healthy future.

Lily is a dedicated climate activist and behavioral economics geek and has previously worked in the federal Department of Prime Minister and Cabinet before campaigning at GetUp! to save the Renewable Energy Target and stop coal seam gas projects.

Some of the highlights from this episode:

• Lily’s principles and approach in developing her product
• Deep dive into what social normative messaging is
• Tips in impact messaging and copywriting
• Principles of attracting the right supporters

-Relevant Links-

• Lily's LinkedIn
• One Small Step

-Episode’s Reading Recommendation-

• Lean Product Playbook by Dan Olsen
• Playing Big by Tara Mohr

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