#28 Jonathan Waddingham - Lightful: To Ensure Positive Impact, Think Like a Product Manager, Consider Unintended Consequences

In this episode of Products With Purpose, Eli spoke with Jonathan Waddingham Managing Director of Lightful

Lightful is a technology company for social good and certified B Corp that help charities transform how they do digital and build meaningful relationships with their supporters.

Jonathan has spent over 17 years working in tech for good, first for over a decade at JustGiving where he managed their Crowdfunding product from an idea to raising £100m in five years.

Later, he worked as an independent consultant supporting a range of small and large tech-for-good startups and charities with strategy, growth, product management, and business model validation.

Some of the highlights from this episode:

• How Lightful amplifies the cause and impact of nonprofit organizations
• Unpacking the thought processes and disciplines of a product manager
• How to think through possible unintended consequences of product decisions
• Building and leading high-performing product teams

-Relevant Links-

• Jonathan's LinkedIn
• Lightful
• BRIDGE Program

-Episode’s Recommended Read-

• Inspired by Marty Cagan
• Opportunity Solution Tree: Visualize Your Thinking by Teresa Torres
• The Paradox of Choice by Barry Schwartz

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