#25 Yael Joffe- 3x4 Genetics: Owning Our Health Become Less Scary with Lifestyle Genetics

In this episode of Products With Purpose, Eli spoke with Yael Joffe founder and CEO of 3x4 Genetics

3x4 Genetics is a digital health company pioneering the application of genomics to improve human health and sports performance. They’re transforming lives by giving people access to more personalized, DNA-data-driven recommendations for fitness, food, supplements, and lifestyle.

Yael is at the forefront of nutrigenomic education and has helped develop and supervise nutrigenomics courses around the world, including her own 3X4 Ed. courses that have trained hundreds of healthcare practitioners globally.

Here are some of Yael’s accomplishments:

• Co-authored three books, ‘The Power of Genetics’, ‘It’s Not Just Your Genes’ and ‘Genes To Plate’, and has been published in multiple peer-reviewed scientific journals
• Founded Manuka Science in 2014 an online Translational Nutrigenomics training course for health practitioners

Some of the highlights from this episode:

• What you need to know about your genes so that you can take action
• How access to genetic insights will change the future of health
• The difficulty and lessons of building a genetic tech product
• Yael’s vision of making genetics a part of everyone’s daily life

-Relevant Links-

• Yael's LinkedIn
• 3x4 Genetics

-Reading Recommendations-

• Infinite Game by Simon Sinek
• It's Not Just Your Genes! (2016) by Ruth Debusk and Yael Joffe

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