#12 Robert Buehrig - Cogniom: Getting The Truth From Frontline Users

In this episode of Products With Purpose, Eli spoke with Robert Buehrig Co-founder and CEO of Cogniom

Cogniom is a software company that helps companies discover issues and inefficiencies directly from the front-line staff. By understanding and recording a day in the life of the average worker, they open a direct and anonymous communication channel from the workers to management teams

Robert was responsible for dozens of Cerner medical record implementations worldwide. Eventually, he accepted the role as Sr Lead Systems Architect and with an Australian re-location in 2016, helped bring several more hospitals to live across Queensland and New South Wales.

Here are some of Cogniom’s Accomplishments

• 2018 Winners of the CSIRO OnRamp Accelerator
• 2020 Ignite Ideas Fund Round 6 Recipient

Some of the highlights from this episode:

• How ego and emotional attachment can blind you to bigger opportunities
• Encountering the big white elephant in building the next iteration of your product
• Discovering your purpose statement through client interactions
• The value of deepening relationships with your contractors                                                         -

- Relevant Links -

• Robert’s LinkedIn
• Cogniom

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