In this episode of Production Value Matters, Matthew is back with another AV Advisor deep dive. This time he explores the fundamental approach to measuring event success through four key output categories.
Join him as he discusses:
Why focusing on results rather than processes is crucial
The four essential output categories: sentiment, data, business objectives, and content
How these outputs apply to all event types, from weddings to major concert tours
Practical methods for measuring each output category
Ways to leverage event outputs for long-term value
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Production Value Matters: The Business Event Podcast is handcrafted by our friends over at: fame.so
Previous guests include: Nick Borelli of Zenus Inc, Jonathan Kazarian of Accelevents, Mahoganey Jones of Event Specialists Inc, Sarah James of Live Nation, Kim Washington of NBA, Jacob Zucker of Morgan Stanley, Carrie Davenport of Altria and Catherine Chaulet of Global DMC Partners