The Evolution Of The Event Team: How To Thrive On Tighter Budgets in 2025 with Dr. David Burkus

How can event teams keep pace with AI, without losing the human connection audiences crave?

In this episode of Production Value Matters, host Matthew Byrne is joined by world-renowned leadership and teamwork expert Dr. David Burkus to unpack the real drivers of event transformation in 2025. Together they dive into why in-person events will matter more than ever in an AI-saturated world, how to treat every event as a new team, and why constraints can actually unlock creativity. Burkus shares bold takes on surprise-and-delight moments, smarter ROI measurement, and how event pros can build meaningful connection without massive budgets, gimmicks..or celebrity speakers.

What You’ll Learn in This Episode:

• How to use AI as “the world’s smartest intern” to bridge collaboration between event stakeholders
• Why surprise and delight must go beyond gimmicks like photo booths
• How in-person connection is more valuable than ever in an AI-driven era
• Why every event is a new team (and how that mindset transforms collaboration)
• Why constraints spark creativity and lead to more innovative event design
• Why celebrity speakers don’t deliver ROI—and what audiences really want instead
• How to measure event impact beyond surveys by capturing long-term outcomes and stories

About the Guest: Dr. David Burkus is one of the world’s leading business thinkers, a 5X bestselling author, and an internationally renowned keynote speaker on leadership and teamwork. His ideas have been featured in The Wall Street Journal, Harvard Business Review, CNN, BBC, and NPR. A former business school professor, he now works with organizations like Adobe, PepsiCo, Fidelity, and NASA to help leaders and teams unlock their full potential.

Follow Matt on LinkedIn: linkedin.com/in/matthewbyrnecsep

Follow David on LinkedIn: https://www.linkedin.com/in/davidburkus/

For additional resources for #eventprofs, or to submit your event production question visit www.productionvaluematters.com

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For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

• Measuring Value in Your Events: Insights from Jodi Collen
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey

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