Scaling Event Marketing: Product-Led Growth Lessons from SaaS with Jillian Ruiz
- Author
- Matthew Byrne
- Published
- Tue 18 Feb 2025
- Episode Link
- https://podcasts.fame.so/e/p8lx5418-scaling-event-marketing-product
For additional resources for #eventprofs visit www.productionvaluematters.com
In this episode of Production Value Matters, host Matthew Byrne is joined by Jillian Ruiz, Head of Global Marketing and Events at Behavox, a leading provider for AI archiving compliance and security.
Join them as they discuss:
- Integrating product-led growth strategies with event marketing
- The evolution of event metrics from vanity metrics to value metrics
- Content strategy development for event marketing success
- Scaling event operations from 140 to 250 events
- The importance of operational infrastructure in event scaling
- Future trends in event marketing for SaaS companies
Jillian Ruiz brings extensive experience from arts and entertainment to technology sectors, offering valuable insights for both seasoned professionals and newcomers to the industry.
If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify.
Host LinkedIn: linkedin.com/in/matthewbyrnecsep
Guest LinkedIn: linkedin.com/in/jillianruiz
Production Value Matters: The Business Event Podcast is handcrafted by our friends over at: fame.so
Previous guests include: Nick Borelli of Zenus Inc, Jonathan Kazarian of Accelevents, Mahoganey Jones of Event Specialists Inc, Sarah James of Live Nation, Kim Washington of NBA, Jacob Zucker of Morgan Stanley, Carrie Davenport of Altria and Catherine Chaulet of Global DMC Partners
Check out our three most downloaded episodes:
Previous guests include: Nick Borelli of Zenus Inc, Jonathan Kazarian of Accelevents, Mahoganey Jones of Event Specialists Inc, Sarah James of Live Nation, Kim Washington of NBA, Jacob Zucker of Morgan Stanley, Carrie Davenport of Altria and Catherine Chaulet of Global DMC Partners
Check out our three most downloaded episodes:
- Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great Clips
- Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
- The Intersection of Event Planning and Psychology with Victoria Matey of Matey Events
For additional resources for #eventprofs visit www.productionvaluematters.com
Check out our 3 most downloaded episodes:
- Measuring Value in Your Events: Insights from Jodi Collen
- Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
- The Intersection of Event Planning and Psychology with Victoria Matey
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