Empathy Will Elevate Your Event Strategy with Award-Winning Event Strategist Beth Lawrence

According to award-winning strategist Beth Lawrence, it’s not the format, it’s how people feel. In this episode of Production Value Matters, host Matthew Byrne sits down with Beth Lawrence, an award-winning event strategist and Chief Experience Officer of Beth Lawrence Meetings & Events, to explore how empathy and personalization can elevate event strategy in a time of uncertainty and pressure.

Beth shares candid stories from her 20+ year career in luxury hospitality and event planning, including how she navigated the 2020 pivot with resilience and empathy. She dives into how audience understanding is the key to driving meaningful ROI and long-term community building. From designing with the five senses to rethinking sponsorship logistics, Beth explains why experience and execution aren’t separate, they’re one and the same.

What You’ll Learn:

• Why “anxiety is a superpower” for planners—and how to turn stress into strategy
• How to design events that consider how people actually interact, not just consume content
• What the “five senses of your brand” are and how they deepen memory and impact
• How to plan for different personality types (introverts, ambiverts, extroverts)
• Why audience understanding must come before format (virtual/hybrid/live)
• How micro-events and intentional design are reshaping B2B event success
• Why event logistics = stakeholder experience—especially for sponsors and speakers
• The surprising downsides of over-investing in event tech (like apps)
• How to design with values and create ripple effects beyond the event

About the Guest:

Beth Lawrence is an award-winning event strategist and the Chief Experience Officer of Beth Lawrence Meetings & Events. With over 20 years in luxury hospitality and a CMP designation, Beth has produced high-impact experiences for clients like Independence Blue Cross, Public Interest Law Center, and the New Jersey Historical Commission. She’s also the former host of The Type A+ Podcast, where she offered tips for balancing life and business. Beth brings a human-first lens to every project, blending empathy, logistics, and brand alignment to create lasting event experiences.

Follow Matt on LinkedIn: linkedin.com/in/matthewbyrnecsep

Follow Beth on LinkedIn: https://www.linkedin.com/in/bethlawrencecmp/

For additional resources for #eventprofs visit www.productionvaluematters.com

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

• Measuring Value in Your Events: Insights from Jodi Collen
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey

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