EP28- Adobe/LeanPlum Exec Joyce Solano podcast at Products That Count: Brand Positioning
- Author
- Sophie-Charlotte Moatti
- Published
- Mon 13 Feb 2017
- Episode Link
- https://productsthatcount.libsyn.com/corporate-marketing-vp-joyce-solano-podcast-at-products-that-count-brand-positioning
Joyce Solano talks about her experience learning how to reinvent of Adobe from a software co. to marketing co. She also talks about empathy, brand positioning, and how defining company goals to create your brand story.
