EP130 - Hubspot Product Director on the Nuances of Product Ownership

When working in a team setting, communal recognition of the decision-making hierarchy goes a long way to achieving smooth execution. However, when the roles themselves remove risk accountability, lower buy-in from team members can lower product quality itself. How do product leaders encourage ownership by the entire team instead of by single individuals? Hubspot Product Director Louise Bernstein speaks on accountability, customer experience, and how to drive product ownership by every member of the team.