Transforming Health Tech Go-to-Market: How Bonfire Analytics Drives Sales Efficiency
- Author
- Jaya Pokuri, Vinay Nagaraj, chris hoyd
- Published
- Thu 29 May 2025
- Episode Link
- https://product-in-healthtech.simplecast.com/episodes/transforming-health-tech-go-to-market-how-bonfire-analytics-drives-sales-efficiency-vTxzVnkQ
Guest Information
- Jaya Pokuri - Co-founder, Bonfire Analytics
- Vinay Nagaraj - Co-founder, Bonfire Analytics
Key Topics Discussed
- Healthcare data analytics and go-to-market strategy
- Machine learning applications in health tech sales
- Processing prescription claims and medical data
- Moving beyond volume-driven provider targeting
- Healthcare policy challenges and data access
Companies and Products Mentioned
- Bonfire Analytics - Healthcare data analytics platform
- Point Designs - Prosthetics device company (case study)
Key Statistics
- 3x increase in sales efficiency for Point Designs
- Founded Bonfire Analytics in late 2022
- Target market: SMB to mid-market health tech companies
Resources
- Bonfire Analytics Website: https://www.bonfireanalytics.com/
- Using Provider Data to Sharpen Your GLP-1 GTM Strategy
- Connect with guests on LinkedIn: Jaya Pokuri and Vinay Nagaraj
Product in Healthtech is community for healthtech product leaders, by product leaders. For more information, and to sign up for our free webinars, visit www.productinhealthtech.com.
