Why customer profiles matter

This episode is about building customer trust and knowing what information you should collect so that your customers feel that you understand them well when you meet with them for specific results

Doing your homework to create a profile of each customer's relationship with your company means you need a 360 view of each customer. Listen to this episode for my tips.

KEY TAKEAWAYS

• By running this activity with 15+ customers, you will begin to see data patterns. 
• That data can help you determine if your roadmap has user-centric decisions about what to fix, potential new additions to your product to stay relevant, or what to retire that will surprise and satisfy your customers. 
• The ripple effect is that your business will grow in the right direction, as forecasted, or even exceed your expectations.

VALUABLE RESOURCES

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Check out my programs and workshops 

EPISODES TO CHECK OUT NEXT

Check out Episode 03 - What no one tells you about stakeholder alignment

ABOUT THE HOST

Heather has had more than 25 years of experience working with 1000s of customers and securing hundreds of millions of product funding.  Early in her career, she was successful at rapidly growing start-up organizations, and over the past 15+ years she has a record of aligning diverse teams to deliver value for customers and strategies for organizations.  All through having a focus on solving customer needs to achieve business outcomes.

CONNECT & CONTACT

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Email: [email protected]

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