The Social Side of Produce – Part 1

Social media is no longer a side of the desk product, and is

now usually either embedded or is the entirety of a company’s communication

strategy. This month on produce talks we

touch base with those responsible for social media from several CPMA member

companies to discuss the changing landscape of social media, different

strategies they are employing and best practices. This month’s guests include:

• Cathy Gomez, Markon Cooperative Inc.


• Heather Klein, Peak of the Market


• Kara Badder, NatureFresh™ Farms.


• Yumiko Hayashi, FreshPoint Vancouver

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Thank you to our podcast sponsor, NatureFresh™ Farms.

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