Influencer Marketing in the Produce Industry

The social media landscape is evolving and has made room for

a new kind of celebrity endorsement – influencer marketing. On this episode, we delve into influencer marketing, the

relationship between brand and brand influencer, and the importance of

credibility in the produce industry. Registered dietitians and content creators Abbey Sharp (@abbeyskitchen) and Noelle Martin

(@motherhoodandmeals) share their individual career paths and social media wisdom, as Kara

Badder, Marketing Manager at NatureFresh™, gives us insight on their

marketing strategy with Noelle and how their partnership has flourished.

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Thank you to our podcast sponsor, NatureFresh™ Farms.