What Marketing means
- Author
- Stephen Humphrey
- Published
- Wed 26 Sep 2007
- Episode Link
- http://media.pearsoncmg.com/intl/ema/ema_uk_he_brassington_ess_mark_2e/audio_rss/audio/brassington_02a.mp3
Stephen talks about Marketing as a management process, Marketing is about giving customers what they want, it identifies and anticipates their requirements and offers and exchanges ideas, goods and services. (Brassington and Pettitt: pp.7-8)
