Relationship marketing
- Author
- Stephen Humphrey
- Published
- Wed 26 Sep 2007
- Episode Link
- http://media.pearsoncmg.com/intl/ema/ema_uk_he_brassington_ess_mark_2e/audio_rss/audio/brassington_02b.mp3
Stephen outlines what relationship marketing means, concentrating in particular on how the relational school of thought has challenged the traditional transactional model. (Brassington and Pettitt: pp.10-11)
