Marketing myths
- Author
- Stephen Humphrey
- Published
- Wed 26 Sep 2007
- Episode Link
- http://media.pearsoncmg.com/intl/ema/ema_uk_he_brassington_ess_mark_2e/audio_rss/audio/brassington_02c.mp3
Stephen debunks some marketing myths, such as 'a satisfied customer is a loyal customer' and 'a strong brand is invincible'. (Brassington and Pettitt: pp.13-14)
