Business orientations and emergent orientations
- Author
- Stephen Humphrey
- Published
- Wed 26 Sep 2007
- Episode Link
- http://media.pearsoncmg.com/intl/ema/ema_uk_he_brassington_ess_mark_2e/audio_rss/audio/brassington_02d.mp3
Stephen discusses business, product, sales and marketing orientations, before discussing the increasing importance of the ethical consumer, and how recent news articles on climate change are changing the way companies such as Land Rover are positioning themselves. (Brassington and Pettitt: pp.13-23)
