Pricing Heroes
Pricing Heroes: The Retail Pricing Podcast for Practitioners and Executives
Your go-to pricing podcast for transforming strategy, boosting margins, and leading with confidence.
Pricing Heroes is the leading retail pricing podcast for pricing practitioners and retail executives focused on building smarter strategies, protecting margins, and earning customer trust. Each month, we feature exclusive interviews, case studies, and practical insights to help you implement the most effective pricing strategies for today’s retail environment.
Whether you're managing promotional calendars, navigating price perception, or scaling AI-powered pricing systems, Pricing Heroes offers the expert guidance and real-world perspective you need to lead with confidence.
🎙 Each episode includes:
- Expert Interviews: Candid conversations with top pricing professionals and retail innovators
- Case Study Analysis: Behind-the-scenes strategy breakdowns from across the industry
- Actionable Takeaways: Practical insights you can apply immediately in your organization
We explore the full landscape of pricing in retail — spanning e-commerce and in-store, global brands and regional players, and categories from fashion and grocery to electronics and beyond. Topics include:
- Innovative pricing technologies and emerging trends, like AI-powered pricing platforms
- Data-driven consumer behavior analysis
- Strategic solutions to complex pricing challenges
- Tactics to boost profit margins and market share
- Pricing topics making headline news
- Building and transforming pricing functions
Join a growing community of pricing professionals and industry leaders who tune into Pricing Heroes — the trusted pricing podcast for anyone shaping the future of retail strategy.
🗓 New episodes drop the last week of each month.
📲 Listen on Spotify, Apple Podcasts, Google Podcasts, or your favorite platform.
- Update frequency
- every 39 days
- Average duration
- 34 minutes
- Episodes
- 24
- Years Active
- 2022 - 2025
The Foundations of Pricing Leadership: Driving Strategy, Credibility, and Tech Readiness with Lee Mackedanz
In this episode of Pricing Heroes, we speak with Lee Mackedanz, Founder and Managing Partner of Value Capture Consulting, and a veteran pricing executive with leadership roles at Kohl’s, JCPenney, Fo…
AI Pricing & Demand Forecasting Today: Insights from a Decade in Applied AI with Jayadeep Shitole
How is AI transforming the way retailers price products and forecast demand? In this episode of Pricing Heroes, the leading retail pricing podcast, we speak with Jayadeep Shitole, Principal Data Scie…
Pricing for Expansion, Localization & Bankruptcy: Lessons from Three Retail Models with Seth Nieman
In this episode of Pricing Heroes, we speak with Seth Nieman, former Vice President of Pricing Strategy & Transformation at Rite Aid, and former pricing and merchandising leader at Wakefern Food Corp…
The Beauty of Strategic Pricing: Inside flaconi’s Pricing Transformation with Corina Manea
In this episode of Pricing Heroes, we speak with Corina Manea, Vice President of Commercial at flaconi, Germany’s leading online beauty retailer. Corina shares her journey from Team Lead of Pricing t…
Tariff-Proof Pricing: Building Resilient Strategies for Uncertain Times with Per Sjöfors
In this episode of Pricing Heroes, we speak with Per Sjöfors — also known as The Price Whisperer — and the founder and CEO of Sjöfors & Partners. With over 35 years of executive experience and more t…
Pricing & Merchandising Synergy: Driving Growth and Value Differentiation in Volatile Times with Josh Pollack
In this episode of Pricing Heroes, we speak with Josh Pollack, President and Principal Consultant at Pollack Retail Solutions. Josh shares insights from his 25+ years of experience in retail strategy…
2025 Pricing Predictions: Insights from Industry Experts
How will AI, inflation, and shifting market dynamics impact pricing in 2025?
In this special episode of Pricing Heroes, we asked nine top pricing experts to share their boldest predictions for the yea…
Data-Based Decision-Making in Retail & E-Commerce with Dr. Markus Husemann-Kopetzky
In this episode of Pricing Heroes, we sit down with Dr. Markus Husemann-Kopetzky, founder and managing director of the Price Management Institute, a boutique consultancy specializing in price managem…
Building Pricing Functions: Lessons from Startups to Multinational Brands with Sheetal Chavan
In this episode of Pricing Heroes, we sit down with Sheetal Chavan, the Commercial Pricing Lead at Zalando, one of Germany's largest online retailers selling shoes, fashion, and beauty products. With…
Decoding Pricing for Practitioners with Maciej Kraus and Alex Galkin
In this special episode of Pricing Heroes, we welcome back our very own Alex Galkin, who joins us for our conversation with today's guest, Maciej Kraus. Maciej is a Managing Partner at Movens Capital…
Behavioral Economics and the Truth About Pricing with Melina Palmer
In this episode of Pricing Heroes, we dive deep into the fascinating world of behavioral economics with Melina Palmer, the founder and CEO of Brainy Business, a consultancy dedicated to applying beha…
Unlocking Pricing Power through Value-Based Strategies with Ayon Bhattacharyya
Our guest on this episode of Pricing Heroes is Ayon Bhattacharyya, the Founder & CEO of Biz Growth Spurt, a consultancy helping B2B SaaS and tech companies drive profitable growth through product mar…
The Future of Retail Pricing Powered by Al with Alex Galkin
Our guest this week is our very own Alex Galkin, Founder & CEO of Competera. We invited Alex on the podcast to discuss a recent report on the “Future of Pricing: How AI is Transforming Retail Pricing…
Grow a Spine for Pricing: Measuring the Maturity of Your Pricing Practice with Tim J. Smith
Our guest on our recent episode of Pricing Heroes is Dr. Tim J. Smith, a foremost thought leader in the pricing community. Tim wears a variety of hats in the pricing profession. He is the Founder and…
The Evolution of Pricing — Going Beyond Pricing to Drive Innovation with Karan Sood
Today's guest is Karan Sood, the Director of Sales Operations at Rakuten Kobo, a Canadian seller of ebooks, audiobooks, e-readers and tablet computers. Karan is a “Top Pricing Strategy Voice” on Link…
Monetizing and Pricing Sustainability with Stephan Liozu
Today's guest is Dr. Stephan Liozu, the Founder of Value Innoruption Advisors, which is a consulting boutique specializing in industrial, digital, and value-based pricing. He is the author of 14 book…
Discover Your Perfect Pricing Model with Danilo Zatta
Today’s guest is Dr. Danilo Zatta, one of the “world’s leading pricing minds” according to The Financial Times. For more than 20 years, Dan has been advising corporations and private equity investor…
Navigating Retail Transformation with Oliver Banks
Our guest today is Oliver Banks, global retail influencer, host of “The Retail Transformation Show,” and author of Driving Retail Transformation: How to Navigate Disruption and Change, available Marc…
From Legacy to AI: Johan Karlsson's Journey as a Pricing Analyst in Retail
Out today's guest is Johan Karlsson, a pricing analyst at Clas Ohlson.
Embark on a thrilling journey with Johan Karlsson as he reveals the secrets of the retail pricing world.
Discover how his childh…
Pricing Consultancy and Commercial Strategy Insights with Zen Ore
Today's guest is Zen Ore, Executive Manager of Commercial Pricing Strategy at one of the world's biggest grocery retailers.
Tap 'Play' to discover how the approach of retail (and not only) pricing evo…