1. EachPod
EachPod
Price without Fear - Podcast

Price without Fear

Advice, tips, tools and methods on the four skills you need to master to be able to Price without Fear, achieve the profit you deserve and earn what you're really worth.

Business Marketing Management Sales
Update frequency
every 21 days
Average duration
7 minutes
Episodes
34
Years Active
2020 - 2025
Share to:
PWF Quick tip - for winning more deals, more often at higher prices

PWF Quick tip - for winning more deals, more often at higher prices

This Quick tip is focused on the use of 'contrast' in your price conversations and negotiations.

Don't forget how to get in touch in you need further help and support;

[email protected]

www.pr…

00:00:53  |   Fri 04 Jul 2025
PWF Quick tip - for winning more deals, more often at higher prices

PWF Quick tip - for winning more deals, more often at higher prices

This Quick tip is focused on understanding why your 'walk away point' in your price negotiations is so important.

Don't forget how to get in touch in you need further help and support;

andrew@pricewith…

00:01:31  |   Fri 27 Jun 2025
PWF Quick tip - for winning more deals, more often at higher prices

PWF Quick tip - for winning more deals, more often at higher prices

This Quick tip is focused on the use of a classic phrase in your price negotiations.

Don't forget how to get in touch in you need further help and support;

[email protected]

www.pricewithoutfe…

00:01:25  |   Fri 20 Jun 2025
PWF Quick tip - for winning more deals, more often at higher prices - why didn't I

PWF Quick tip - for winning more deals, more often at higher prices - why didn't I

This Quick tip is focused on the use of practice to develop your price conversations and negotiations.

Don't forget how to get in touch in you need further help and support;

[email protected]

00:02:05  |   Fri 13 Jun 2025
PWF Quick tip - for winning more deals, more often at higher prices

PWF Quick tip - for winning more deals, more often at higher prices

This Quick tip is focused on the use of Open Questions in your price conversations and negotiations.

Don't forget how to get in touch in you need further help and support;

[email protected]

ww…

00:01:12  |   Fri 06 Jun 2025
PWF Quick tip - for winning more deals, more often at higher prices

PWF Quick tip - for winning more deals, more often at higher prices

This Quick tip is focused on the use of Silence and Pauses in your price conversations and negotiations.

Don't forget how to get in touch in you need further help and support;

[email protected]

00:02:11  |   Wed 04 Jun 2025
Avoid pre-discounting

Avoid pre-discounting

Pre-discounting is where you lower the price of your product/service before presenting it to the customer because you feel it won't be acceptable to them.

Of course this means lower prices, margins an…

00:05:18  |   Fri 25 Oct 2024
Pricing conversations can be an emotional rollercoaster

Pricing conversations can be an emotional rollercoaster

We don't like talking about money, we don't like to discuss how good we are, we don't like conflict or disagreements -this can make our value and price conversations and negotiations difficult to nav…

00:11:26  |   Fri 18 Oct 2024
Are you influenced by market based pricing?

Are you influenced by market based pricing?

It can be an approach that is accepted as the right pricing approach however it may not be – it could be your customers quote market prices which are not optimum (and lower prices are always in their…

00:08:27  |   Fri 11 Oct 2024
A great Negotiating tool to protect price and margins

A great Negotiating tool to protect price and margins

Episode Notes

I call it the Negotiation Variables Value Mapper - a simple tool based on the principle that in a negotiation we shouldn't give anything away without getting something back in return.

"If…

00:08:11  |   Thu 22 Aug 2024
Value based negotiating

Value based negotiating

Value negotiating is focused on the idea of negotiating using your value - the results and outcomes you help your customer achieve through your products and services as the main source of strength or…

00:07:27  |   Fri 09 Aug 2024
Some tips on discounting

Some tips on discounting

Discounting may be useful in some limited circumstances. If we do decide that discounting is ok then we need to make sure we do it in the right way.

By managing how you discount and who to will discou…

00:08:51  |   Fri 19 Jul 2024
Three tips to talk about prices

Three tips to talk about prices

These three tips will really help, they've helped me and my clients get the prices we deserve. They will give you more confidence, and this confidence will translate to the customer in terms of their…

00:06:42  |   Fri 12 Jul 2024
Value and other useful words

Value and other useful words

Value can be vague, so what other words could we use?

Value can mean different things to different people, we all value things differently.

So if we want to be more concise and clear in our language, u…

00:06:02  |   Fri 21 Jun 2024
Why communicating value is so important

Why communicating value is so important

Value Scorecards are one fo the most crucial pieces of marketing and sales material we have.

Customers won't necessarily 'get' the full value of what we deliver for them through our products and servi…

00:08:34  |   Fri 07 Jun 2024
Understanding Value part 3

Understanding Value part 3

In order to be able to 'value' price effectively we need to be able to understand value in our customer's terms.

In the third episode in this 'mini' series I talk about how you can begin to identify w…

00:06:36  |   Fri 24 May 2024
Understanding Value part 2

Understanding Value part 2

In order to be able to 'value' price effectively we need to be able to understand value in our customer's terms.

In the second episode in this 'mini' series I talk about how you can begin to identify …

00:09:59  |   Fri 03 May 2024
Understanding value part 1

Understanding value part 1

In order to be able to 'value' price effectively we need to be able to understand value in our customer's terms.

This isn't necessarily that easy as value can mean different things to different people…

00:07:07  |   Fri 12 Apr 2024
One word change can make all the different to price conversations

One word change can make all the different to price conversations

We all fear conversations around our price/fees when we present the numbers to the prospective client or customer.

Driven by the fear of rejection, challenge or disagreement - and potentially losing t…

00:04:25  |   Fri 22 Mar 2024
Don't do this!

Don't do this!

If you've ever written a proposal or proposition for a customer and priced the proposal to the value and outcomes you get your customer then said to yourself "this is high" or "that's a lot" then tal…

00:06:36  |   Fri 15 Mar 2024
Disclaimer: The podcast and artwork embedded on this page are the property of Price without Fear / commercial strategy4. This content is not affiliated with or endorsed by eachpod.com.