The Power of Category Design, Featuring Kevin Maney

Episode #83 featuring Kevin Maney, Co-Author of "Play Bigger" and Founding Partner at Category Design Advisors. "Play Bigger" introduces businesses to the concept of category design and has garnered worldwide sales of over 250,000 copies. Category design encompasses the strategy and tactics that delineate, shape, and condition a market to establish the dominant position of a category leader, thereby maximizing market capitalization and value.

Listen to James Ontra and Kevin Maney discuss how Kevin guides legendary companies through the emerging discipline of category design, and discover how his book, "Play Bigger," can serve as a guide for your business to achieve similar success.

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